Life At Motul Vietnam

Hành Trình Tại Việt Nam

1. Brand management:

Analyse brand positioning & consumer insight to shape the communication plan to build and monitor the brand image reaching to right TA;
Build detail brand communication plan to direct and monitor agency performance;
Measure and report performance of all marketing campaigns, and assess ROI and KPIs;
Lead creative development to motivate the target audience to “take action”.

2. Trade marketing management:

Develop & recommend channel strategy in line with brand category. Develop key strategy approaching key account / trade channel for brand visibility, product availability;
Design promotion to encourage distributor’s sell-in and engage with sell-out at outlet’s level;
Engage with outlet owners and mechanics to encourage sell-out and build brand loyalty;
Monitor and analyse trade program effectiveness to ensure KPIs and ROI. Be proactive to propose and take quick actions to make sure the performance of sales-in / out
Continuous monitor market trend, competitors and able to propose actions.

3. Product management:

Establish performance specifications, cost and price parameters, market applications and sales estimates;
Monitor product distribution and consumer reactions to make adjustment if any;
Monitor product performance by volume;
Monitor market trend to update product list.

JOB REQUIREMENT:

Personal characteristics & behaviours:

Understand of customers insight, Route-to-market
Brand awareness - a clear understanding of brands and the marketing mix
Good analysis skill to understand market demand or trend, basic financial skill to analyse price / value chain
A strong focus on results
A high degree of business acumen

PLEASE SEND YOUR APPLICATION VIA EMAIL

dhtnthuy@vilube.com.vn (Ms. Thúy)